Become an Affiliate

We run a straightforward affiliate programme at Reels Of Joy and we’re looking to build lasting partnerships with publishers, streamers, affiliates and marketing partners across the United Kingdom. We see affiliates as an extension of our team - together we grow traffic, improve player experience and share in the commercial upside while keeping operations transparent and professional.

Programme purpose

Our affiliate programme is designed to help partners monetise their audience by promoting a regulated online casino offering. The programme focuses on long-term value rather than short-term spikes, so we prioritise consistent traffic, good conversion rates and compliant marketing. We work with content creators, comparison sites and performance marketers who want a reliable partner for ongoing campaigns.

Partnership benefits

Partners receive a clear commercial framework, access to marketing assets and direct support from our affiliate team. We aim to make tracking and optimisation simple, provide regular performance reviews and offer bespoke creative where it makes sense. Payment reliability and open communication are central - partners tell us these are the most important factors when choosing an operator.

Commission structure

We offer flexible commercial models that suit different types of partners, including recurring arrangements and hybrid options for longer-term relationships. Specific rates and incentives are agreed with each partner, so we can align commercial terms with traffic quality and campaign goals. All terms are set out in the partner agreement and reviewed periodically.

Tracking and reporting

Transparency is a core promise. Partners get access to a reporting dashboard that shows clicks, referrals and campaign performance in near real time. We supply regular statements and are available to walk through any reports. Disputes are handled promptly and we aim to resolve queries without friction so partners can focus on growing their channels.

Marketing tools and support

We supply a library of approved creatives, tracking links and localisation guidance tailored to UK audiences. Our team can provide banner sets, landing pages and suggested copy to help with conversion while keeping messaging compliant. Technical and creative support is available to set up campaigns and troubleshoot tracking issues.

Long-term cooperation

We value steady, compliant partnerships and invest in accounts that add long-term value. High-performing partners are considered for bespoke deals and closer collaboration, including seasonal planning and joint tests. If you’re interested in working with us, contact our affiliate team at [email protected] and we’ll schedule an introductory call.